Do you ever wonder whether a lead management software can be used by early childhood learning centers? Let’s assess your situation by answering these questions:
- Are the pandemic restrictions hampering your center’s growth?
- Do you forget to follow up on parents inquiring about your center or daycare?
- Do you find yourself working even after center hours just to catch up on paperwork?
If you answered yes to all of these questions, then maybe it’s high time to organize how you deal with your leads in a smart and automated way by using a tool that’s specifically designed for childcare centers like yours. But first let’s define what a customer relationship management tool is.
What is a CRM?
A customer relationship management tool or CRM helps an organization better manage their relationship with their leads, clients, and sometimes, even employees. A CRM is a comprehensive database that stores all the information you have about your customers.
As all the data is kept in a single tool, you can now easily get your hands on lead or client information, your contact and relationship history with them, and most importantly, uncover opportunities you may miss without a centralized CRM.
While a CRM is a great way to store information about your clients in an efficient manner, not all CRMs are built alike. Some are smarter than others, and some have been streamlined to reflect an industry standard when it comes to their best practices and tested strategies.
When do you need a Lead Management Software for your Daycare Center?
Whether you have a small family daycare center, a medium to large-sized childcare center or a center under a corporate group, you might have had some lead management problems in the past. We’ve listed down some of the most common problems centers face when it comes to lead management. See which ones you frequently experience.
1. Leads are missed.
More often than not, you’re more focused on childcare and attending to your children’s learning needs that you have just a few precious minutes left interacting with parents interested in your childcare/daycare center. This leads to a less than appealing impression of you and your center.
2. Emails remain unanswered for days, if not weeks, at a time.
Whether it’s a lead asking for available slots for a tour or meeting with you or a parent asking what her son, Michael, did at the school today, emails are an essential communication tool to keep in touch with both leads and clients. This fosters an open channel of communication and lets you address issues as soon as they are brought to your attention. However, if you miss emails just because you simply have no spare time to attend to them, you definitely need some help.
3. Tour booking schedules are all over the place.
Has your calendar ceased to be a calendar and instead it has become a whiteboard of sorts? Or do you often mix personal appointments with tour bookings from parents? Do you happen to list tour bookings all over the place, whether it’s your journal, phone calendar, whiteboard calendar, or worse, post-it notes attached to your desktop or laptop.
A lead management software will easily organize all tour bookings in one single place so you can plan for the future tours easily and have every lead’s tour information and history attached to their profile.
A smart CRM will know your available slots for a tour, share it with a parent, and ask them to book for one–all done without you having to organize it yourself. Both you and the parent are reminded of the upcoming tour and you simply do your best showing your center and its awesome learning environment.
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4. Parent and child information is passed through random notes or word-of-mouth.
Who did you call the other day? Were we able to follow up with that interested parent who said they’re interested to enroll this month? Who’s the kid with a peanut allergy again?
If you always have to ask a coworker for this information, you may be in trouble. If and when the co-worker resigns, all that information goes with them. But that won’t be the case if you have a CRM which allows you to store all contact history, notes, and even call and email records between you and the family in a single place. Like a dossier on your relationship with the family, you’ll never run out of points to discuss and avoid any awkward conversations with a CRM that provides you with a parent profile & history.
5. No clear vision of projected income from leads and current clients.
All early learning childhood centers want growth for their organization.However, growth is hard to come by if there is no clear vision of what opportunities are waiting to be realized in a center’s sales funnel.
A smart CRM will show you exactly how much income potential you have in your pipeline, what you’ve done to move leads further down the line to enrollment, and where you’re missing the action.
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As you can see clearly where you are, you can prioritize certain leads or improve on certain parts of the sales process, backed by your very own center data. This leads to a more efficient sales process, lessening your worries about your business profitability, and increasing occupancy rate.
6. You work extra hours just to catch up on paperwork, even on weekends.
The last sign you need a smart CRM for your childcare center is the number of hours you spend at work after the kids have gone home. Do you often find yourself staying way beyond work hours just to catch up on emails and calls? Does it take you more time figuring out tour bookings than needed or calculating how many more enrollments you need to break even?
A smart CRM can take repetitive tasks that take so much out of your work and personal hours and do it efficiently 99.99% of the time. This way, you work smart, and get more out of your day with enough time to spare for the things that truly matter to you.
If any of these signs are present in your childcare center, it’s time to get a smart CRM. The right, hopefully smart, CRM lead management software tool will unlock opportunities, boost your productivity, while also saving you time and raising your bottom line.
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Introducing Vacancy.care CRM Lead Management Software
Vacancy.care CRM+ is a lead management software specifically designed for the early learning childhood centers all over Australia–and now, the United States.
With millions of parent conversations, sales conversion data from inquiry to enrollment, and automation flows in place, we’ve almost perfected the sales conversation and conversion process to turn parent leads into enrollees in centers.
As a childcare provider,
– Never lose track of a parent lead or opportunity ever again with our smart lead tracking system.
– Access parent information anywhere, anytime with our cloud-based app that’ll let you manage leads and enrolled parents effortlessly.
– Do less work and get better results with smart automation in place. All it takes is a one-time setup to get everything running.
– Easy-to-use tool that will have you know the ins and outs in under 30 minutes.
– Free forever plan for a risk-free, $0 cost subscription. No credit card needed.
Try it out for yourself and see how it can do wonders for your center’s lead management. With no credit card needed, and at no cost, what do you have to lose? Sign up for a Free Forever plan today!
Want to see how it works? Schedule a tool demo by sending us a message!
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