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As childcare providers struggle to get applicants, there’s one major thing you can do to grab their attention and make them hit that ‘Apply’ button. Here are 6 things you can include in your job posting that will surely increase an applicant’s interest in applying at your center.

1. Great program

Every ECE professional wants to work in a childcare business with a great program that really helps children develop.
It’s also helpful information for educators to know what curriculum you’re currently teaching to children in your care.
Aside from indicating the program, you might also want to include any platforms or devices you routinely use to evaluate and monitor children.

2. Promotion and compensation

Any applicant is always looking for a role that will allow them to grow as a professional and have a salary that remains competitive over time.
So if you know that your center or daycare can provide these for the applicant, do not hesitate to put it in your job posting.
Let them know you are generous when it comes to rewarding hard work or supporting your staff’s professional growth.

3. Leave benefits for study, vacation and sick days

Early childhood education is one of the most challenging industries to work in as an educator.
This is because ECE professionals must continue learning even after getting their certification.


As children develop quickly, so do the learning techniques and theories in the field of early education evolve.
Having leave benefits that allow staff to continue their education and improve their knowledge shows you value growth in your staff and encourage them to be a better educator for the children in their care.

4. Staff support and child-to-staff ratio

Indicate where the position will be assigned and what support they will get in the teaching position.
As most early childhood educators already know, having adequate staff support especially when dealing with a rambunctious bunch.


As childcare is a physically demanding job, knowing that the position will have enough support is reassuring for an experienced applicant who knows just how hard it can be handling a group of energetic kids by oneself.

5. COVID-19 measures

Are all of your staff vaccinated? Do you follow CDC guidelines for your COVID-19 measures? How do you protect both the staff and children in your care?
As the position will have them caring for the most vulnerable segment of the population, aspiring applicants would want to know if you also place the same value on safety and protection as they do.

6. Licensing reports

Another way to show that your center or daycare is the right place for an aspiring applicant is through past licensing reports.
Since this is conducted by a government agency, aspiring applicants can trust the reports and see it as a mirror of how you conduct your childcare business.

7. Former employee reviews

Former employee reviews are the best boost you’ll ever receive as an employer looking to hire.
While they may have left your center to work in other places, know exactly your work culture and anything they share about your workplace raises bears an authenticity that you’d be hard to find elsewhere.